Page 62 of GQ's November issue - the one with Lil Wayne, Eminem and Keith Richards on the cover - contains a short article about the fashionable NYC clothing store R by 45rpm. The piece isn't actually about the shop's fine designer clothing, however; it's more of a rave for a specific Shoyeido incense the store burns as a wafting, signature scent.
The article includes a picture of the incense in question, but doesn't provide its name. We're happy to resolve the mystery:
It's Beckoning Spring (aka Shun-yo), one of our wondrous Premium incense blends. Order it from our website here.
Our thanks to both the GQ copywriter and to R by 45rpm for creating memorable atmosphere with Shoyeido incense products!